How to Look Anything But Boring in Your Personal Branding Photos.

LET'S KEEP IT REAL — we've all seen those personal branding images that all look… the same.

• crossed arms.

• solid background

• forced smile.

• And absolutely zero personality.

#TRASHHHHHHHHHHHHHHH - We not having it. You hear me?

get remembered — it gets overlooked.

So if you’re building a brand that’s meant to connect, convert, and captivate — your images need to do more than check a box. They need to tell your story.

Here’s how to make sure your headshots and branding photos actually look like you — not a copy-paste version of everyone else in your industry.

1. Know Your Brand Before You Step In Front of the Camera

Generic photos usually come from a lack of clarity. If you don’t know what your brand stands for, your photographer won’t either.

Ask yourself:

• What emotions do I want to convey?

• Who am I trying to attract?

• What makes me different?

When you show up with a clear sense of who you are and how you want to be seen, your images naturally reflect that energy.

2. Ditch the “Standard Uniform” and Bring Your Style

You don’t need to wear a blazer in front of a white wall to look professional.

Professional doesn’t mean boring — and personal branding is just that: personal.

Choose clothing that:

• Makes you feel powerful

• Reflects your vibe and industry

• Compliments your brand colors

Bring multiple options — think variety, not just “safe.” A great photographer will help you choose what works on camera.

3. Use Props, Movement & Environment to Tell Your Story

What do you do? How do you do it? What’s your zone of genius?

Let’s show that.

Bring in props (laptop, notebook, tools of your trade).

Shoot in a setting that supports your brand — your home office, a co-working space, even outdoors.

Incorporate movement — walk, laugh, gesture. Static = stale. Movement = magnetic.

4. Work with a Photographer Who Gets It

Not every photographer knows how to guide people into authentic, dynamic images that feel alive.

Look for someone (like me 😉) who:

• Specializes in personal branding

• Offers creative direction and styling support

• Makes you feel seen, confident, and fully yourself in front of the camera

You deserve more than stiff poses and canned smiles. You deserve a visual identity that’s as layered and powerful as your brand.

If you’re building a brand that’s bold, real, and ready to rise — your photos need to match that energy.

Forget blending in.

Let’s create images that look like you, feel like you, and move people to want to work with you.

📍I’m based in Baltimore but work with clients around the world. Let’s create scroll-stopping branding photography that helps you get seen — and remembered.